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Curated by our team of in-house experts and informed by our global brand partners, Karla Otto delivers cultural and creative insights ahead of the curve.

Insights by Karla Otto

INSIGHTS

Key Trends: Travel & Hospitality 

EVENTS

Milan Design Week 2024: The Digital Download

Menswear used to be ‘the more lowkey’ sibling to the Women’s shows, but the tides are turning, with AW23 the most impactful season to date.

FASHION WEEKS

AW23 Menswear Roundup

Marketing in a World of Paradox

Hospitality: The Power of Partnerships

Beauty & The Business of Community Building

Jewellery didn't lose its shine throughout the pandemic and is forecast for further growth as brands lean into modernised marketing strategies for a digital era. In a study of High and Fine categories, discover which brands are leading the way, alongside market insights from Karla Otto x Lefty.

INSIGHTS 

Jewellery in The Digital Era 

K-Pop stars are taking over fashion, known for their distinctive style and highly engaged global audiences. Karla Otto x Lefty provides insight and analytics on the past, the present, and the future of the K-pop scene.

Influencers

The Power of K-Pop

With mounting excitement around the Olympic Games and growing eyes on sport in the creative sector, Karla Otto and Lefty team up to examine the cultural cache of the sports industry and the impact of it's athletes. 

Uncovering key market opportunities, emerging names and new rules for influencer marketing, Karla Otto showcases how our teams can help steer your brand with unmatched strategic vision, propelled by data from our partner Lefty. 



The Influence of Sports

Chinese KOLs return to Fashion Week, while K-Pop meets its match. Discover the key data, leading brands, and exclusive industry insights from the AW23 season.

AW23 Womenswear Roundup 

Menswear designers place culture at the fore of their influencer strategy, seeing Athletes take centre stage and a new music genre break through to the top rankings. Discover exclusive insights from Karla Otto in our latest fashion week roundup.

Fashion Weeks 

SS24 Menswear Roundup

Couture has become a content machine, generating just as much EMV as RTW. Karla Otto x Lefty reveals the brands leading the way and the influencers generating hype.

SS23 Haute Couture Roundup 

AW24 Womenswear Roundup

What were the moments that defined the marketing landscape in 2023?

Throughout the year, brands strategically embedded themselves in cultural moments and fostered collaborations with cross-industry creatives to broaden their reach. 

From the buzziest fashion shows, to emerging casting trends and leading influencers to know, here are the top 10 marketing highlights of the year. 

Karla Otto and Lefty's Year in Data is a culmination of our collaborative efforts, fusing proprietary data with creative insights to craft a distinctive and analytical narrative that can guide brand marketing into the future. 

INFLUENCERS

A Year in Data 2023

Find out which brands made the biggest impact in 2022 and the influencer trends to know for 2023. Lefty x Karla Otto break down the data.

Fashion: A Year in Data 2022

In Beauty, community is king. Uncover how brands should build community and where to strategise social budgets in 2023 and beyond.

Beauty & The Evolution of Influence

Haute Couture sees a 255% uptick in KOLs, with brands enlisting the help of A-List celebrities to drive brand awareness across a global stage. But whose voice was the most impactful?

Discover all the data - with exclusive insights from Karla Otto, unpicking what the numbers means today and how they'll inform tomorrow.



Fashion Weeks

AW23 Haute Couture Roundup

From viral moments to star-studded guest lists, Karla Otto and Lefty reveal the key data and insights from the S/S23 Womenswear season.

S/S23 Fashion Weeks Roundup

Returns to the Menswear schedule drive buzz, while TV Stars and K-Icons draw crowds in their thousands. Discover all the trends you need to know from Paris.

Paris Men's: AW23 Roundup

Featuring exclusive insights from TikTok, Karla Otto and Lefty unpack the impact of a record-breaking SS24 season. 

K-Pop meets its match, with a new wave of talent cutting through the noise. Meanwhile, actors take centre stage and viral sensation, Tube Girl, uncovers her journey to stardom.

Our collaboration with TikTok shines a new light on trends, while lifting the lid on a contemporary creator landscape, complete with advisory to navigate the biggest shifts in the world of luxury marketing today that will inform tomorrow.

SS24 Womenswear Roundup

K-Pop shuts down the city, while the sartorial overshadows street. Milan Menswear see's unprecedented growth for AW23.

Milan Men's: AW23 Roundup

Web3 has become the digital buzzword of the early '20s, hailed as the next era of the internet. In our latest report we uncover the opportunities within Web3 and how brands in the beauty sphere can best capitalise on blockchain technologies to reach new generations of consumers and remain ahead of the curve.

Insights by Karla Otto

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