The Autumn/Winter 2024 season hit over half a billion in media value. What were the most impactful moments?

At Insights by Karla Otto, we unearth not only the metrics that matter — courtesy of data powered by our partners at The Independents, Lefty — but the stories that shape the statistics.

This season, we unveil the runway roadmap, outlining each step luxury brands took to drive impact, from show production through to amplification on and offline. Within this, we reveal new K-Pop names to know on the FROW, media titles’ revamped social strategy leveraging the backstage, and a new era of models making noise with their unique personalities.