Building a strong beauty community is more than just partnering with the most-followed influencers. It has become a full 360 strategy, spanning events, IRL activations, cross-category partnerships and genuine audience interactions.

Enter the beauty community roadmap — key insights highlighting the power of each step, alongside best-in-class case studies backed by data powered by our partners, Lefty.

This new report highlights leading brands across the world of beauty and how they have built successful community strategies — think KILIAN Paris, Rhode Skin, M·A·C Cosmetics and Orebella. The paper also features an exclusive interview with Charlotte Tilbury MBE, who highlights what the partnership with the F1 Academy means for her brand.