The world is currently in a state of ‘Permacrisis’ and consequently, consumers are faced with paradoxes, oscillating between ecological aspirations and jet-setting city breaks, luxury products and financial challenges as well as a desire for discretion coupled with the growing impact of technology.

With these myriad factors at play, Karla Otto’s Insights team partners with social media experts CTZAR to unpick the key strategies leading the state of brand marketing today, showcasing how industry insights and holistic agency expertise at The Independents can help shape luxury brands for success in this ever-changing landscape.

In this report, we break our insights into two sections to reflect the aforementioned state of paradox: one grounded in reality, the other with a mindset of escapism.