In an industry first, our latest report analyses the key moments and profiles that disrupted the digital ecosystem of Salone, uncovering strategies for success, and the true digital impact of Milan Design Week 2024.

Milan Design Week is the design world’s biggest event of the year — and one of the hottest moments on the cultural calendar. While some brands used it to showcase their prowess in the lucrative homeware category, for most, it has become a marketing moment to show up and stand out, especially across the all-seeing eye of social media.

What were the strategies that stood out?

From the most successful partnerships executed across categories and a key opportunity for design brands in influencer marketing, to how fashion brands took over FuoriSalone, we reveal all in our report.