With more strategies designed to resonate on our screens, Milan Design Week generated $26.1 million in Earned Media Value (EMV), according to Lefty data – a 24% increase year-on-year. How did brands achieve this growth?

In our latest design report, our Insights team reveals standout examples of sensorial production and iconic designer collaborations, and what that looked like across categories. While fashion brands sparked much debate, their flair for theatrics and engaging audiences cannot go unnoticed – and is boosting the design brands they’re partnering with.

Meanwhile, leveraging unique proprietary data from our partner at The Independents, Lefty, we also reveal the celebrities, influencers and creatives to know, whilst adding a qualitative layer gathered on the ground with the help of our Milanese team.