Fashion Month continues to boom on social media, with the spring/summer 2025 season growing +16% year on year to hit record highs of $840 million in Earned Media Value (EMV), according to Lefty data.

This season, new voices solidified an industry-wide shift that has been bubbling up for a few years, where honesty and authenticity are taking centre stage, and fashion is adopting a more inclusive, democratic approach at brand level. We interviewed fashion commentator @ly.as to shed light on this new wave.

But that doesn’t mean the realm of influence and celebrity aren’t continuing to make noise, with some stars’ highly engaged fandoms continuing to drive significant media value around their idols’ names. Storytelling was also key, both in show format and in the talents brands collaborated with – ranging from athletes who captivated audiences during the Olympics to the cultural protagonists leading today’s zeitgeist. And there's more.