Spring/Summer 2026 marked fashion month’s most anticipated and most impactful season yet, growing 5% year-on-year to reach $881.2 million in Earned Media Value (EMV), according to Lefty data.

Behind this surge: 15 designer debuts, powerful celebrity collaborations rooted in global pop culture, an explosion of backstage content, and a growing shift towards community participation.

Uncovered through proprietary research by Insights by Karla Otto, in partnership with Lefty and CTZAR – all part of The Independents – this report decodes the data, strategies, and trends shaping the future of fashion communications and influencer marketing.

What are the takeaways that should inform your 2026 brand and marketing playbook? Discover them in our report.