About

Karla Otto is an international public relations and brand strategy agency for luxury, fashion, beauty, lifestyle, art and design industry leaders. The company’s unparalleled network of offices spans seven cities worldwide: Milan, Paris, London, New York, Los Angeles, Hong Kong and Beijing. With 30 years of experience in shaping and communicating the unique visions of our clients, we have a deep understanding of the dynamic cultural landscape, combined with an intuition that anticipates industry innovation. Our global position and local insight creates a compelling dialogue between brands and their target audiences that is integrated across print, broadcast and digital media. Powerful relationships with style leaders and tastemakers amplify our influence.

Brand Consulting

Karla Otto’s brand strategy and image consulting service concentrates 30 years of experience in luxury communications to advise our clients—be it on a niche initiative or a comprehensive global vision for a brand. Bringing together principal talents across all departments, Karla Otto offers a 360° consultancy that delivers insights and identifies opportunities to innovate and elevate a client’s presence in the public sphere. Starting with a thorough knowledge of the brand, we work closely with in-house commercial and marketing teams to determine immediate and long-term goals. From creative consulting to development of communication strategies, our repertoire of expertise is reinforced by influential connections within the industry, bringing bold ideas to life.

Public Relations

Karla Otto is an expert in all aspects of public relations for luxury fashion, beauty, art and design leaders. Highly specialised teams deliver creative and focused press strategies that leverage our network of style influencers and agenda-setting contacts in print, broadcast and digital media. Karla Otto plays a sustained and pivotal role in launching and crafting the image of iconic and niche luxury brands. Combining peerless industry experience with cultural insight we cultivate targeted public awareness of our clients across global and local markets. Experienced PR teams handle everything from collection management and product placement to editorial features development and creative collaborations. Working with a brand’s unique assets we build authentic connections across cultural industries, establishing a powerful image for each client that is both current and enduring.

Events and Productions

Karla Otto produces and manages fashion shows and special events for the most discerning luxury brands and cultural organizations. Our approach to every production is highly imaginative and bespoke, with events designed to realize the creative vision of our clients alongside their business goals. From private dinners during international art and design fairs to luxury boutique openings, new collection launches, runway shows and fashion week parties, we create stylish events that leave a lasting impression. Guest lists are curated from our coveted database of celebrity, VIP and media contacts to ensure the optimal balance of exclusivity and prestige with high-quality editorial event coverage.

VIP Services

Karla Otto’s VIP department dresses A-list celebrities for high-profile events watched by millions worldwide, from Hollywood awards shows to exclusive fashion galas. A network of international connections within the entertainment industry and strong relationships with celebrities allow our VIP team to handpick global style influencers to dress, in strategic alignment with a clients needs. Karla Otto pioneers an innovative approach to celebrity endorsement, identifying unexpected and original moments for product placement and sponsorship that gives their clients’ instant brand recognition. The VIP department works closely with Karla Otto’s events team to bring our guest lists unrivalled star power.

Digital Services

Karla Otto develops digital strategies that amplify brand awareness and drive business impact online. Elegantly crafting a client’s online presence and audience engagement initiatives, we create authentic luxury brand experiences integrated across web, mobile and social platforms. Karla Otto’s digital team has in-depth experience working with digital influencers: from bloggers and online editors to the photographers, filmmakers and developers pioneering new modes of expression in the online realm. Through the use of prestige technology and creative partnerships we enhance a brand’s exclusivity and cutting-edge appeal.

Network

Karla Otto’s network is a definitive asset of the company. With offices based in seven cities worldwide—Milan, Paris, London, New York, Los Angeles, Hong Kong and Beijing—and strong ties to cultural tastemakers in each, our international position is built on authoritative local expertise. All the offices share a common work practice and database that ensures consistency and effectiveness of communication strategies on a global scale.

Clients

Karla Otto represents over 70 high-profile clients worldwide. Our expertise encompasses a broad spectrum of industries that includes fashion, luxury, beauty, art, design, lifestyle and charitable organizations. Several of the companies we work with are represented globally by the agency. We excel with a cross-expertise and international approach that allows for focused consulting on local markets as well as the capacity to initiate collaborations between brands, across industries and locations. The relationships we build are long lasting. We have been working with many of our clients for more than 10 years, and some ever since the agency was founded in 1982. Each office keeps spacious showrooms for presenting our clients’ collections to leading editors, stylists and VIPs, ensuring the highest visibility for a brand.

New Business

New Business

If you would like to get in contact with us regarding a new business opportunity, please send an email to:

newbusiness@karlaotto.com

Milan

To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below.

careers.milan@karlaotto.com
internships.milan@karlaotto.com

Paris

To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below.

careers.paris@karlaotto.com
internships.paris@karlaotto.com

 

London

To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below.

careers.london@karlaotto.com
internships.london@karlaotto.com

 

New York

To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below.

careers.newyork@karlaotto.com
internships.newyork@karlaotto.com

Los Angeles

To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below.

careers.losangeles@karlaotto.com
internships.losangeles@karlaotto.com

Hong Kong

To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below.

careers.hongkong@karlaotto.com
internships.hongkong@karlaotto.com

Beijing

To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below.

careers.beijing@karlaotto.com
internships.beijing@karlaotto.com

  • The beautiful Mélanie Laurent wore a tulle sequin @Blumarine #SS15 dress at the Marrakech Film Festival. #melanielaurent #blumarine #karlaotto #marrakechfilmfestival

  • @RealBarbaraPalvin wearing @emiliopucci in @telva magazine. #barbarapalvin #emiliopucci #karlaotto #telva #pucci

  • @DreeLouise stars in "Champions Of Fashion", the new @mercedesbenz AW15 Campaign. Head to Mercedes-Benz.com/Fashion to find out more. #mercedesbenzfashion #mbfw #dreehemingway #championsoffashion #c111 #karlaotto

  • @LewisHamilton wearing @givenchyofficial by @riccardotisci17 on the cover of @theststyle. #lewishamilton #givenchy #karlaotto #riccardotisci #sundaytimes #style

  • @MaryKatrantzou with Sirlene Di Santolo, a buyer from @JosephFashion at the #MaryAndJoseph event at Joseph in Notting Hill yesterday. #MaryKatrantzou #karlaotto #joseph #marymoments

  • MSGM launched an exclusive collection for Yoox.com, taking inspiration from the canals and bridges of Venice. Shop the @msgm_official capsule collection available exclusively on @yoox_com. #msgm #msgmxyoox #karlaotto #capsulecollection #yoox

  • @RachelAntonoff has announced a new co-lab collection with & Other Stories for spring 2015. @andotherstories #rachelantonoff #karlaotto #andotherstories #SS15

  • The newest release from @taschenbooks - #SayALittlePrayer, created by Giovanni Bianco. 10 decks, representing 10 faiths, to carry with you and remind you of what's important @gb65. Regram from @christenebarberich #KarlaOtto #Taschen #GB65

  • Craftsman at work during the @santoniofficial book presentation 'MAKERS OF BEAUTY - The philosophy of male footwear' at Palazzo Visconti in Milan #santoni #costruttoridibellezza #karlaotto #milan

  • @KendallJenner wearing @maisonmargiela MM6 in @dazedmagazine, styled by @robbiespencer. #kendalljenner #MM6 #maisonmartinmargiela #dazedandconfused #karlaotto #dazedmagazine

  • The one and only @iamnaomicampbell is the face of @themissap's SS15 campaign. #WantedBadly #AgentProvocateur #KarlaOtto #NaomiCampbell #lingerie #SS15

  • @Loewe featured on the cover of L'Uomo Vogue. #loewe #luomovogue #karlaotto #vogue #fashion #menswear

  • The set up of our show room from today's Karla Otto Beijing Press Day. #karlaotto #pressday #beijing #fashion

  • A magic atmosphere at the opening party of the new @hm flagship store in Milan #HMlovesmilano #HM #KarlaOtto #Milan

  • @Saintmotel performing at the new @hm flagship store in Milan, Piazza Duomo #HMlovesmilano #Saintmotel #HM #KarlaOtto