About

Karla Otto is an international public relations and brand strategy agency for luxury, fashion, beauty, lifestyle, art and design industry leaders. The company’s unparalleled network of offices spans seven cities worldwide: Milan, Paris, London, New York, Los Angeles, Hong Kong and Beijing. With 30 years of experience in shaping and communicating the unique visions of our clients, we have a deep understanding of the dynamic cultural landscape, combined with an intuition that anticipates industry innovation. Our global position and local insight creates a compelling dialogue between brands and their target audiences that is integrated across print, broadcast and digital media. Powerful relationships with style leaders and tastemakers amplify our influence.

Brand Consulting

Karla Otto’s brand strategy and image consulting service concentrates 30 years of experience in luxury communications to advise our clients—be it on a niche initiative or a comprehensive global vision for a brand. Bringing together principal talents across all departments, Karla Otto offers a 360° consultancy that delivers insights and identifies opportunities to innovate and elevate a client’s presence in the public sphere. Starting with a thorough knowledge of the brand, we work closely with in-house commercial and marketing teams to determine immediate and long-term goals. From creative consulting to development of communication strategies, our repertoire of expertise is reinforced by influential connections within the industry, bringing bold ideas to life.

Public Relations

Karla Otto is an expert in all aspects of public relations for luxury fashion, beauty, art and design leaders. Highly specialised teams deliver creative and focused press strategies that leverage our network of style influencers and agenda-setting contacts in print, broadcast and digital media. Karla Otto plays a sustained and pivotal role in launching and crafting the image of iconic and niche luxury brands. Combining peerless industry experience with cultural insight we cultivate targeted public awareness of our clients across global and local markets. Experienced PR teams handle everything from collection management and product placement to editorial features development and creative collaborations. Working with a brand’s unique assets we build authentic connections across cultural industries, establishing a powerful image for each client that is both current and enduring.

Events and Productions

Karla Otto produces and manages fashion shows and special events for the most discerning luxury brands and cultural organizations. Our approach to every production is highly imaginative and bespoke, with events designed to realize the creative vision of our clients alongside their business goals. From private dinners during international art and design fairs to luxury boutique openings, new collection launches, runway shows and fashion week parties, we create stylish events that leave a lasting impression. Guest lists are curated from our coveted database of celebrity, VIP and media contacts to ensure the optimal balance of exclusivity and prestige with high-quality editorial event coverage.

VIP Services

Karla Otto’s VIP department dresses A-list celebrities for high-profile events watched by millions worldwide, from Hollywood awards shows to exclusive fashion galas. A network of international connections within the entertainment industry and strong relationships with celebrities allow our VIP team to handpick global style influencers to dress, in strategic alignment with a clients needs. Karla Otto pioneers an innovative approach to celebrity endorsement, identifying unexpected and original moments for product placement and sponsorship that gives their clients’ instant brand recognition. The VIP department works closely with Karla Otto’s events team to bring our guest lists unrivalled star power.

Digital Services

Karla Otto develops digital strategies that amplify brand awareness and drive business impact online. Elegantly crafting a client’s online presence and audience engagement initiatives, we create authentic luxury brand experiences integrated across web, mobile and social platforms. Karla Otto’s digital team has in-depth experience working with digital influencers: from bloggers and online editors to the photographers, filmmakers and developers pioneering new modes of expression in the online realm. Through the use of prestige technology and creative partnerships we enhance a brand’s exclusivity and cutting-edge appeal.

Network

Karla Otto’s network is a definitive asset of the company. With offices based in seven cities worldwide—Milan, Paris, London, New York, Los Angeles, Hong Kong and Beijing—and strong ties to cultural tastemakers in each, our international position is built on authoritative local expertise. All the offices share a common work practice and database that ensures consistency and effectiveness of communication strategies on a global scale.

Clients

Karla Otto represents over 70 high-profile clients worldwide. Our expertise encompasses a broad spectrum of industries that includes fashion, luxury, beauty, art, design, lifestyle and charitable organizations. Several of the companies we work with are represented globally by the agency. We excel with a cross-expertise and international approach that allows for focused consulting on local markets as well as the capacity to initiate collaborations between brands, across industries and locations. The relationships we build are long lasting. We have been working with many of our clients for more than 10 years, and some ever since the agency was founded in 1982. Each office keeps spacious showrooms for presenting our clients’ collections to leading editors, stylists and VIPs, ensuring the highest visibility for a brand.

New Business

New Business

If you would like to get in contact with us regarding a new business opportunity, please send an email to:

newbusiness@karlaotto.com

Milan

To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below.

careers.milan@karlaotto.com
internships.milan@karlaotto.com

Paris

To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below.

careers.paris@karlaotto.com
internships.paris@karlaotto.com

 

London

To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below.

careers.london@karlaotto.com
internships.london@karlaotto.com

 

New York

To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below.

careers.newyork@karlaotto.com
internships.newyork@karlaotto.com

Los Angeles

To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below.

careers.losangeles@karlaotto.com
internships.losangeles@karlaotto.com

Hong Kong

To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below.

careers.hongkong@karlaotto.com
internships.hongkong@karlaotto.com

Beijing

To enquire about career opportunities with Karla Otto please send your resumé and an introduction to the email address below.

careers.beijing@karlaotto.com
internships.beijing@karlaotto.com

  • Today's showroom obsession: #Rochas by @dellacqua shoes from the AW14 collection. #alessandrodellacqua #karlaotto #shoes #AW14

  • @TheMissAP on the cover of @wallpapermag's November issue. #AgentProvocateur #wallpaper #karlaotto #wallpapermagazine #lingerie #swimwear

  • @GarethPughStudio on the cover of @ellechina. #garethpugh #ellemagazine #karlaotto #elle #ellechina

  • @AnneHathaway1982 wearing @GivenchyOfficial by @RiccardoTisci17 in @ElleUK. #annehathaway #karlaotto #givenchy #riccardotisci #ellemagazine

  • @therealoliviap wearing @tabithasimmons Belfy shoes on @netaporter's The Edit. #oliviapalermo #karlaotto #tabithasimmons #theedit #netaporter

  • @devonwindsor @mathildefrachon and #anoukvankleef at the @andotherstories Store launch in #NYC. #KarlaOtto #NY #AndOtherStories #ConfettiSystems

  • @lykkeli and @behnazaram on the decks at the @andotherstories #NewYork store launch #andotherstories #party #lykkeli #KarlaOtto

  • Love @marykatrantzou's collaboration with @theartstack to create a virtual exhibition of the iconic and upcoming artists that inspired her Resort 15 collection! #KarlaOtto #MaryKatrantzou #MarysAtoZ #TheArtStack #art #design

  • Adore: Style icon Iris Apfel wearing @andotherstories' AW14 collection. #andotherstories #karlaotto #irisapfel #aw14 #stories

  • @TaylorSwift wearing @jilsanderpr in @FashionCanada Magazine. #taylorswift #fashionmagazine #karlaotto #jilsander #fashion

  • @maisonvalentino on the cover of @stella_telegraph, styled by @Charlieharrington_. #valentino #stellamagazine #karlaotto #telegraph #charlieharrington

  • @GivenchyOfficial by @riccardotisci17 in @Another_Man magazine. #givenchy #karlaotto #riccardotisci #anotherman #anothermagazine

  • @garethpughstudio in @voguejapan. #garethpugh #vogue #karlaotto #voguejapan

  • @EllieGoulding takes to the stage in Paris for @Nike tonight. #Nike #KarlaOtto #EllieGoulding #Paris #concert

  • @nike's private concert with @EllieGoulding under the Coupole du Printemps in Paris. #Nike #KarlaOtto #EllieGoulding #Paris #concert